Explore trends, product launches, installation stories and thought leadership from India's leading amusement equipment manufacturer.
Insights
There is a particular moment during certain amusement rides when the body experiences something the mind does not immediately recognise. The familiar sensa…
Insights
Entertainment destinations were once planned around a collection of individual attractions. A ride delivered excitement, an arcade game created competition…
Insights
Entertainment attractions are generally evaluated by the experience they offer during their few minutes of operation. Visitors remember the movement of a r…
Insights
A visitor might observe a VR game, enter a 7D theater, or scan an RFID wristband and believe the experience is solely focused on the present. Beneath that …
Insights
Markets change. Expectations of consumers change. Technologies become outdated nearly as fast as they appear. In this environment, companies that succeed a…
Insights
In 2026, the most powerful businesses are fighting for emotional relevance rather than just attention. Today's consumers are subjected to dozens of ads, su…
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